Australian Millennial Research, Survey, Data, Marketing

Everything you need to know about Australian Millennials.

The most comprehensive research study of Australian Millennial attitudes and behaviours.

“An insightful piece of research. One of the best I’ve seen in a while on this segment.” Head of Emerging Marketing - National Australia Bank

Do you really know what Millennials want?

With 50 survey questions asked to a nationally representative sample of over 1,200 young Australians, aged 19 - 36 years old, The Australian Millennial Report contains the insights your organisation needs to truly understand the needs and wants of Australia’s largest consumer segment and workforce.

The Australian Millennial Report includes game changing insights across smartphone usage, finance, banking, property, media, education, health, environment, politics, and more. The report defines four unique Australian Millennial marketing segments, and includes 190 pages of brand new Millennial research.

In 2019, findings of The Australian Millennial Report have been published in the above titles.

In 2019, findings of The Australian Millennial Report have been published in the above titles.

All of the above organisations are currently implementing the findings of The Australian Millennial Report in their businesses.

All of the above organisations are currently implementing the findings of The Australian Millennial Report in their businesses.


mark+macsmith++tom+mcgillick

Meet The Researchers

After struggling for years to find any quality local data on the Millennial generation, globally awarded advertising strategists, Mark MacSmith and Tom McGillick set out to conduct the largest survey of Australians 19-36 years old.

Their findings are a game changer for all industries and a must read for any organisation. Now in its second year, The Australian Millennial Report is the leading piece of research into the attitudes, behaviours, and experiences of Australian Millennials, providing organisations with the data they need to build a detailed understanding of the Millennial generation.


Australian Millennial Finance

Australian Millennial Finance 2019

A detailed cross-segmentation of 50 questions, asked to a nationally representative sample of over 1,200 Australians aged between 19 and 36 years old, to help your organisation understand and speak to Australian Millennials about money, banking, and finance.

Australian Millennial Mums

Australian Millennial Mums 2019

A detailed cross-segmentation of 50 questions, asked to a nationally representative sample of over 1,200 Australians aged between 19 and 36 years old, to help your organisation understand and speak to Australian Millennial Mothers.

Australian Millennial Research, Survey, Data, Marketing

Australian Millennial Report 2019 + Australian Gen Z Report 2019

BUNDLE OFFER - With combined 80 survey questions asked to over 1,200 young Australians, our research report contains the insights your organisation needs to truly understand the needs and wants of Millennials and the latest consumer group, Generation Z.


 

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