The Australian Millennial Report 2019
The Australian Millennial Report 2019
The Australian Millennial Report 2019 includes:
47 questions asked to over 1,200 Australians aged between 19 and 36 years old, to help your organisation plan communications briefs, business plans and internal workplace culture.
Over 30 Game Changer Millennial Insights
4 New Australian Millennial Profiles
Over 180 Pages of Millennial Insights
Millennials and Smartphones
Millennial Politics and The Federal Election
Who Are The Thriving Millennials?
Millennial Male vs Female Comparisons
Millennials Age Comparisons
*100% Money Back Guarantee* If you aren’t blown away by the data in this report, we will happily refund you.
“An insightful piece of research. One of the best I’ve seen in a while on this segment.”- National Australia Bank’s Head of Emerging Marketing
Join some Australia’s largest brands, agencies and organisations.
The Australian Millennial Research Report 2019
With 47 millennial survey questions asked to over 1,200 Millennial Australians, aged between 19 and 36 year old, The Australian Millennial Research Report 2019 delivers the insights your organisation needs meet Millennial marketing objectives and improve workplace culture.
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1. Which describes you best? (gender)
2. How old are you?
3. Where do you live? (state/territory, Metro/regional)
4. Which describes you best (ethnicity)
5. Which describes you best? (marital status)
6. What is the highest level of education you have achieved?
7. In your opinion what is the most valuable qualification?
8. Which of the following do you hope to pursue in the next 5 years? (education)
9. What do you currently experience as the benefits of your qualifications?
10. Which of the following best describes your work style?
11. In your opinion, what is the most important characteristic in a career?
12. How secure do you feel in your current job?
13. How important do you consider the work you do?
14. In your opinion which is the most pressing environmental issue facing Australia?
15. When it comes to the environment, which of the following is most true of you?
16. Who bears the greatest responsibility for protecting the environment?
17. In your opinion, what is the IDEAL household?
18. Which of the following (households) do you expect to be more common in 5 years time?
19. In your opinion, which of the following attitudes towards sex is the most true of Australia?
20. Please rate your level of trust in the Australian brands operating in the following industries out of 10, where 1 indicates "Totally distrust" and 10 indicates "Trust completely"
b. Energy providers
c. Phone and internet providers
d. Banking and finance
e. Insurance providers
f. The media
21. Which of the following is of greatest concern to you when it comes to the media?
22. Which of the following have you spent money on in the last month? (media)
23. How do you currently consume the majority of your news?
24. Which of the following apps can you not live without?
25. How much time per day do you spend on your smartphone?
26. What is your current housing situation?
27. How attainable do you consider purchasing property for the first time? Please rate that attainability out of 10, where 0 indicates "Feels impossible" and 10 indicates "I own property already"
28. What do you consider the most important benefits of maintaining a healthy lifestyle?
29. Which of the following is true of you? (health insurance)
30. Which of the following do you currently do to stay healthy?
31. What are your current health goals?
32. When was the last time you had a conversation with a friend or family member about mental health?
33. What is your greatest financial challenge?
34. What do you currently do with your disposable income?
35. Which of the following do you hope will be true of you in 5 years time? (financial goals)
36. How attainable do your financial goals feel? Please rate that attainability out of 10, where 0 indicates "They feel impossible" and 10 indicates " I will definitely achieve my financial goals"
37. Who do you currently bank with?
38. How will the findings of the recent Royal Commission into the banking and finance industry affect your approach to banking and finance?
39. In the upcoming federal election, you will have the opportunity to use your vote to either re-elect the current government or to elect an alternative. Please indicate how you intend to use your vote out of 10, where 0 indicates "the strongest possible vote AGAINST the current government", 5 indicates "Currently undecided" and 10 indicates "the strongest possible vote IN FAVOUR of the current government"
40. Which of the following do you currently consider the most important issue at the upcoming federal election
41. How optimistic are you when it comes to your own prospects for success in the next 5 years? Rate out of 10
42. How optimistic are you when it comes to Australia's prospects for success in the next 5 years? Rate out of 10
43. Which of the following do you most closely associate with personal freedom?
44. Which of the following do you most closely associate with Happiness?
45. Which of the following do you most closely associate with Success?
46. Which of the following is currently the greatest source of stress in your life?
47. How often do you purchase cafe meals like smashed avocado on toast?
Game Changing Insights On Australian Millennials
Which industries do Australian Millennials trust the most?
What are smartphones doing to Millennials health?
Where do Australian Millennials feel our country is heading?
How has #MeToo movement changed attitudes towards sex
What issues concern Australian Millennials the most?
Which Australian Millennials are looking for education and financial advice?
Which Apps can Australian Millennials not live without?
Which Australian Millennials feel secure in their jobs and what training do they need?
Meet the researchers
After struggling to find any real data on their generation in Australia, globally awarded advertising strategists, Mark MacSmith and Tom McGillick set out to survey over 1,200 Millennials across Australia.
Their findings are true game changers for all industries and a must read for any organisation. Now in it’s second year, The Australian Millennial Report, is the leading report on Australian Millennials providing organisations with better data for understanding their generation.